SEPTEMBER 14, 2020: PR and marketing firm, Project Storm Media, based in Trentham, Stoke-on-Trent, has launched new £250,000 partnership with Staffordshire business mogul Mo Chaudry.
The new venture, which is being branded Project Storm Outdoor, will deliver effective, affordable outdoor advertising solutions to businesses across Staffordshire and Stoke-on-Trent.
As part of the partnership, customers will be able to purchase advertising space on a digital billboard located on the A34 outside Mo’s state of the art M Club Spa and Fitness complex and close to the Royal Stoke University Hospital in Stoke-on-Trent.
The commercial deal has the potential to bring in £250,000 worth of revenue a year.
Managing director David Mellenchip said: “This partnership is a real boost for us. Mo is such a huge influence in Staffordshire, and we admire his success. The fact that he has chosen to work with us on this initiative shows just how far we have come and how confident we are in the future of Project Storm Media.
“The digital billboard is perfectly placed for commuters making their way through Stoke-on-Trent, with the A34 being used by thousands of people each day. And with over 100,000 potential customers travelling through the selected route daily, it’s a prime position for businesses looking to raise awareness of their brand, products or services and catch the eye of a local audience.”
Multi-Millionaire businessman Mo is one of the richest and best-known businessmen in the UK. He owns a number of businesses including his flagship Waterworld Resort, M Club Spa and Fitness chain, Pulse Fitness Group, Adventure Mini Golf and his commercial property arm, M Investment Group.
Mo said: “I am very pleased to be working with David and his team to offer businesses an opportunity to promote their brands. I like their straightforward, proactive and professional approach and attention to detail and I have no doubt this venture will be a success.”
Project Storm Media is owned by PSMedia Limited, which also publishes online lifestyle magazine, Staffordshire Living. The magazine, which has been in operation since 2004, recently announced a complete switch to digital. A decision it says was bought on by changes in consumer behaviour during the pandemic increasing online traffic. A brand-new website at www.staffordshireliving.co.uk went live this month.
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